The company has grown rapidly from being a boutique market research agency in Nicosia, Cyprus; to a full-blown consulting agency with offices in Europe and the Middle East serving tier-1 clients and conducting projects all around the globe. The team has grown, with the sectoral expertise, which has allowed Conread to serve both the local companies and international conglomerate with the same efficiency and expertise.
Conread is now fully geared to moving further, onwards and upwards. We continue building on the success of our methods for our clients on a global level.
Our team gives personalized attention to our clients with a dedicated, multi-national team serving on each account. These teams are actively led and supported by both senior management and the company’s global teams.
Because we are a truly glo-cal company, we understand local culture and business while also bringing international experience and road-tested solutions to the table.
Above all, we think and act as Consultants, not just Market Researchers. That helps us build long-lasting relationships with our clients, that are based on mutual trust.
We are your partners, more than anything else.
If you are looking for actionable insights into the dynamics of your business, let Conread, be your expert reader over it. We survey your market, spot the really important information, and envision creative market strategies. We offer consumer and B2B market research across a variety of business sectors, and also specialise in real estate development research.
Radio, TV, Print, Online/Social Media
Hair care, Skin care, Cosmetics & beauty products, Fragrances, Toiletries
Real estate & related services, Industrial equipment, Industrial services
Courier & Logistic services, Industial transportation
Domestic Appliances, Consumer electronics, Personal computers
Banking, Insurance, Payment cards, Corporate & High net worth customers
CSDs, Juices, Dairy, Water, Spirits, Packaged & Processed food, Tobacco
Destination Marketing, Nation branding, Regulators & Unions, Services, Utilities
Over-The-Counter pharmaceutical services Prescription of medicines
Education, Energy, Home equipment, NGOs, Sports
Residential, Commercial/Retail, Touristic Entertainment/Leisure, Real estate investing
Clothing & fashion, Publishing, HORECA, Sports, Travel & Leisure, Airlines
Consumer goods, Enterprise software, Hardware & Infrastructure, ISPs
We have accumulated experience across industries and geographies through the work of our professionals over that past two decades. We have evidenced the evolution of markets and of the marketing research industry. Although we master the Marketing Research science, we think and act as Consultants, not just Marketing Researchers: We understand your requirements and we are able to prescribe solutions that can meet your business objectives best. We tackle successfully complex business and marketing challenges and provide you with insightful findings and recommendations using as means the appropriate marketing research methodologies and the technology.
Conread is active in developing Brand Communities for their clients as a means to capture customer feedback in a realistic setting. More and more clients are recognizing the importance of this methodology.
Segmentation analysis Segmenting a market assumes the generation of meaningful segments: Large enough, Relevant, Actionable, Reachable and Distinctive segments. We can deploy a broad range of segmentation techniques to help clients identify unique customer segments that can be targeted or developed. These include demographic, psychographic, behavioral, value-based and needs-based segmentation. Driver analysis A key driver analysis investigates the relationships between potential drivers (independent variable) and customer behavior (dependent variable, outcome) such as the overall satisfaction, the likelihood of a positive recommendation, or propensity to buy a product or use a service. We are able to harness a broad range of statistical methods to assess the level of influence a broad range of attributes have on dependent variables or on each other. We utilize techniques such as linear regression, polynomial regression, structural equation modeling, and Hierarchical Bayesian analysis. Discriminant analysis As an outcome of large-scale segmentation studies, we develop a Discriminant Function tool (“segmenter”) that can predict segment membership. Our segmenter tools come in the form of a short questionnaire comprising 10-15 attributes that are used to predict which segment the interviewee (or even the customer at the operational level) belongs to. These tools can be embedded in a broad range of customer engagement programs and allow interactions with customers to be tailored to their segment profile. Conjoint analysis Conread is fluent in 'Conjoint analysis' as a tool helping us to determine how people value different attributes (feature, function, benefits) that make up an individual product or service. This type of analysis is used extensively in a number of research projects such us Usage Habits & Attitudes, Customer Satisfaction studies, Segmentation studies, etc.
Data mining Where large transactional databases exist on the client side, we can deploy the appropriate knowledge discovery tools to identify patterns amongst customers ranging from purchasing behaviour, to spending buckets and purchase demographics, etc. These methods can be used to segment customers and identify upsell and cross-sell opportunities or provide directions for new product development. Additionally, they can be used to anticipate patterns and trends, increase response rates for marketing activities (mainly segmentation, targeting, product development and communication) and reduce customer attrition.
The main role of Mystery Shopping is the objective, impartial measurement of customer service in a methodical manner, so that improvements can be made and monitored. In this way, Mystery Shopping is a reality check tool that acts both as a compliance measurement tool and a business training tool. Mystery Shopping is a core area of expertise for Conread with international experience across geographies and sectors.
We audit the overall service provided to your customers through your distribution channels so as to ensure compliance with your planning and standards. Any deviation is recorded and reported immediately for fast decision making and corrective action taking.
“I have worked with Conread on several complex research projects in the middle-east. Conread’s great project directors clearly take the time to ensure that business objectives and research requirements are clearly understood by all stakeholders. They always look for the best methodologies and their expertise & advices have often proven to be extremely valuable. They are a trust-worthy consulting firm, reliable partner with whom I look forward to working with them again”.
Vice-President Head of Global Market Intelligence DHL Express AP Regional Office
If you are looking for actionable insights into the dynamics of your business, let Conread, be your expert reader over it. We survey your market, spot the really important information, and envision creative market strategies.
Drawing on extensive international experience, Conread is a boutique market research firm offering a broad range of services. Let Conread read your market, and see for yourself how we define “Reading” through the four dimension “i’s”:
A sophisticated understanding of all phases of market research, from fieldwork to final analysis.
Because your research deserves the best talent, we assign the executives to your project based on their expertise.
We believe in partnerships built on trust and experience. Working with senior directors even on a day-to-day basis getting to know you better.
Highly accomplished in qualitative and quantitative research methods, providing you with the best solution for your business issues.
Extending beyond Cyprus, we have an extensive global reach with focus on the Middle East, North Africa and Europe.
24, All Saints road, London W11 1HG, London – UK
Stasikratous 32, 4th floor, Suite 401, 1065, Nicosia, Cyprus
Dubai Media City, Al Thuraya Tower 1, #1304/1305, P.O.Box 502695, Dubai, UAE